Enriched with “Color Reviver technology that adjusts to each person’s unique pH for an instant flush of customized color,” Dior’s classic Lip Glow ($34) formula is so addictive that the brand says a tube is sold every three seconds around the world.

Now, the luxe brand introduces two new finishes to its iconically packaged collection: Matte, the first soft matte balm by Dior; and Holographic (shown here in purple), an iridescent texture. Matte is a tinted balm with a “blurring effect that enhances lips without looking like makeup.” Holographic reflects light to create the illusion of a fuller lip.

More info: Dior Lip Glow is a Sephora exclusive